Coca-Cola asked fashion designers to redesign a limited-edition bottle in an effort to raise money following last year’s devastating earthquake in Abruzzo, Italy. Italian designers including Marni, Moschino, Ferreti, Versace, and Etro showcased their creations at a fashion show in Milan.
The colorful designs are all part of Coca Cola Light’s ‘Tribute to Fashion’ charity project in Italy.
Milan residents can buy Coke Light in these bottles now with profits funding scholarships for young women affected by the earthquake.
Here is a video of showing the new bottles in action:
Video by Francip81
Photos by Getty Images, Femme Thing, and Splash