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By Lauren Luke: Self-Made Digital Strategy

By Lauren Luke

It’s interesting to see  a luxury cosmetic company finally break into a more tech-savvy audience and create a digital strategy behind the brand. This might be a reaction to the efforts of the self-made make-up artist, Lauren Luke, who has Youtube channel of online make-up tutorials with an average of 56 million viewers and 260,000 subscribers. Continue reading…

Lancôme iPhone App Offers Intuitive Make-Up

Lancôme iPhone App Offers Intuitive Make-Up SelectionLancôme iPhone App Offers Intuitive Make-Up Selection

Lancôme has recently launched a mobile application for the iPhone, The Declaring Indigo collection with a tribute to its Parisian-style heritage. It is the first of its kind among global cosmetic companies where Lancôme hopes to make choosing cosmetics more “‘intuitive and truly personalized.‘”

Continue reading…

How Mobile Apps Are Pushing Forward A Car 2.0

How Smartphone Apps Are Pushing Forward A Car 2.0

Recently we discussed how the auto industry could soon implement a network technology that will improve the way we use our automobiles. Already on the market are cell phone and Wi-Fi networks that aid in a completely hands-free communication.

The automotive industry is ready for the kind of apps that have revolutionized the mobile space over the last year, according to a report released from iSuppli. The appeal for app technology while in-car makes sense. Continue reading…

Mick Jagger Wrote A Creative Brief

jagger to warhol

This surfaced on the interwebs. Mick Jagger briefs Andy Warhol the latest design of Jagger’s album. The Rolling Stones letterhead and Jagger’s signature lends to the authenticity of the document. Notice the direction of the brief is closed with a “Love, Mick Jagger”.

A New Kind of Typography

LAIKA from Michael Flückiger on Vimeo.

Michael Lebovitz pointed me to this cool dynamic typography tool where you manually stretch and contort the typeface. There’s a dial that controls the LAIKA typeface to elongate or widen the font. On Sputnik, the typeface is influenced by people’s swaying motions against the wall. The project is part of Michael Flückiger’s bachelor thesis and he explains his idea behind the concept:

Since not much work has been done in this field, we devised a system in which a typeface would not be defined static font styles anymore but would be able to change it‘s shape and appearance at any moment reacting to a broad spectrum of inputs.

Here are more of his typography experiments:

Details Pandoras Box from Michael Flückiger on Vimeo. Continue reading…



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