A New Kind of Typography

Michael Lebovitz pointed me to this cool dynamic typography tool where you manually stretch and contort the typeface. There’s a dial that controls the LAIKA typeface to elongate or widen the font. On Sputnik, the typeface is influenced by people’s swaying motions against the wall. The project is part of Michael Flückiger’s bachelor thesis and he explains his idea behind the concept:

Since not much work has been done in this field, we devised a system in which a typeface would not be defined static font styles anymore but would be able to change it‘s shape and appearance at any moment reacting to a broad spectrum of inputs.

Here are more of his typography experiments: