Lancôme iPhone App Offers Intuitive Make-Up
Lancôme has recently launched a mobile application for the iPhone, The Declaring Indigo collection with a tribute to its Parisian-style heritage. It is the first of its kind among global cosmetic companies where Lancôme hopes to make choosing cosmetics more “‘intuitive and truly personalized.‘”
According to Marketing Magazine, the app will enable users to create custom looks on their phone by choosing different colors and combination. Once created, these new looks can be saved for your next visit to the makeup counter. To further its interactive strategy, Lancôme also launched its own beauty blog devoted to make-up tips from Lancôme makeup professionals as well as access to artists, backstage photos and videos, and video make-up how-to’s.
This post was previously published on MobileBehavior’s Next Great Thing.
[...] interesting to see a luxury cosmetic company finally break into a more tech-savvy audience and create a digital strategy behind the brand. This [...]