the Anthropologist

This appeared in my junk box over the weekend, and the minimalist, yet romantic typeface intrigued me enough to take a second glance. It looks like Anthropologie has created a website, The Anthropologist, that celebrates their vision of the namesake. Here’s a brief description:
“The Anthropologist an online space for inspiring works and inspiring individuals. It is a testament to the idea that revealing the passions of one person can result in the progress of many.”
I’m very curious with what this special project could culminate into. Perhaps a social platform where creative types can upload work and socialize? There are a couple characters described on the page.
Anthropology appeals to the free-spirited type of girl, who’s not afraid of fine, tailored, and whimsical things. Unlike its sister company, Urban Outfitters which is oozing with sexy Lower East Side girls recently, the Anthropologie girl is a bit grown up, and has nothing to prove, but to be herself. Where would an Anthropologie girl hang out? Cobble Hill or Park Slope in Brooklyn comes to mind.