MOMOKO MASHUPS

A Revolution in The Process

The State of The Internet by JESS3

An insightful film comparing social media and internet activity around the world. Social media activity has proliferated with 126 million blogs on the web. Facebook has 350 million users and logs in at 260 billion page views per month. Plus, there are 84% more women than men on social networks. The best part (at 2:51) shows the Launch Dates of Social Media Networks, showing an evolution of what we’ve adopted (and abandoned) from 1995 to 2010.

With the recent news that Facebook has overtaken Google as the entry point to the web, there is no doubt that Facebook is a valuable platform to reach billions of people and future customers. Product searches are great, but often leads to Google generated web ads.

Today people experience brands in multiple ways, including built networks that allow for a closer interaction with the brand. It’s how users are trusting peer to peer recommendations or an active brand profile as opposed to a one-click search that is important. The marketing needs to be brand led, and have the capacity to take on different forms in order for the brand to be best brought to life.

[via Paul Worthington]

Brand Thoughts: Fashionista

After publishing with a blackletter logo since 2007, Fashionista decided it was time to reconside and redesign its stoic face as well as swap its back-end CMS from Movable Type to Wordpress.

The old logo was this oversized, domineering, gothic lettering thing that said “spiky, aggressive, old-school news brand.” That’s not what Fashionista is. The editors of Fashionista are excellent journalists who will be critical when it’s called for, but they’re also unashamedly fashion lovers. They might poke fun from time to time, but they’re not spiky or unnecessarily aggressive. And they’re also inherently new-generation when it comes to how they go about their business — they use a blog platform, Flip cameras, smartphones and various social media to deliver their content and engage their audience — so unless we were being very ironic with the gothic, old-school newspaper font thing it just wasn’t really appropriate. I’m also a big believer that the logo and furniture on the site should be a little subservient to the content — it’s the content that engages and the content travels well beyond the site too — so we also needed something a little less imposing.
— Jonah Bloom, CEO/Editor-in-Chief, Breaking Media

More treatments of the new logo at Brand New.

Remember optical illusions? I’m so nerdy.

Kings of Convenience » The Whitest Boy Alive

navigating through LA is all about knowing the best detours. avoid the freeways when you can. my guess is it was taken while driving on broadway from downtown to k-town to melrose. seeing the sunset, this is the route i’d take from MOCA to the westside. it’s not as overwhelming as manhattan, which is why i find it nostalgic.

i’m still undecided about going to coachella.

via nedhepburn

Listening to The Antlers tonight. Curled up in bed with NPR is a nice way to end the day. 

via wearethedigitalkids