Archived entries for beauty

By Lauren Luke: Self-Made Digital Strategy

By Lauren Luke

It’s interesting to see  a luxury cosmetic company finally break into a more tech-savvy audience and create a digital strategy behind the brand. This might be a reaction to the efforts of the self-made make-up artist, Lauren Luke, who has Youtube channel of online make-up tutorials with an average of 56 million viewers and 260,000 subscribers. Continue reading…

Lancôme iPhone App Offers Intuitive Make-Up

Lancôme iPhone App Offers Intuitive Make-Up SelectionLancôme iPhone App Offers Intuitive Make-Up Selection

Lancôme has recently launched a mobile application for the iPhone, The Declaring Indigo collection with a tribute to its Parisian-style heritage. It is the first of its kind among global cosmetic companies where Lancôme hopes to make choosing cosmetics more “‘intuitive and truly personalized.‘”

Continue reading…



Copyright © 2004–2009. All rights reserved.

RSS Feed. This blog is proudly powered by Wordpress and uses Modern Clix, a theme by Rodrigo Galindez.