An absolutely adorable short titled, “When ‘Toy Story’ met Search Stories” by a Google partnership with Pixar’s Toy Story 3 by BBH. Buzz Lightyear googles “to infinity and beyond” and learns the true reality in the form of search engine results page. Toy Story 3 in theaters this Friday.
via Less, But Better
After publishing with a blackletter logo since 2007, Fashionista decided it was time to reconside and redesign its stoic face as well as swap its back-end CMS from Movable Type to WordPress.
The old logo was this oversized, domineering, gothic lettering thing that said “spiky, aggressive, old-school news brand.” That’s not what Fashionista is. The editors of Fashionista are excellent journalists who will be critical when it’s called for, but they’re also unashamedly fashion lovers. They might poke fun from time to time, but they’re not spiky or unnecessarily aggressive. And they’re also inherently new-generation when it comes to how they go about their business — they use a blog platform, Flip cameras, smartphones and various social media to deliver their content and engage their audience — so unless we were being very ironic with the gothic, old-school newspaper font thing it just wasn’t really appropriate. I’m also a big believer that the logo and furniture on the site should be a little subservient to the content — it’s the content that engages and the content travels well beyond the site too — so we also needed something a little less imposing.
— Jonah Bloom, CEO/Editor-in-Chief, Breaking Media
More treatments of the new logo at Brand New.
This appeared in my junk box over the weekend, and the minimalist, yet romantic typeface intrigued me enough to take a second glance. It looks like Anthropologie has created a website, The Anthropologist, that celebrates their vision of the namesake. Here’s a brief description:
“The Anthropologist an online space for inspiring works and inspiring individuals. It is a testament to the idea that revealing the passions of one person can result in the progress of many.”
I’m very curious with what this special project could culminate into. Perhaps a social platform where creative types can upload work and socialize? There are a couple characters described on the page. Continue reading…
It’s interesting to see a luxury cosmetic company finally break into a more tech-savvy audience and create a digital strategy behind the brand. This might be a reaction to the efforts of the self-made make-up artist, Lauren Luke, who has Youtube channel of online make-up tutorials with an average of 56 million viewers and 260,000 subscribers. Continue reading…
Lancôme has recently launched a mobile application for the iPhone, The Declaring Indigo collection with a tribute to its Parisian-style heritage. It is the first of its kind among global cosmetic companies where Lancôme hopes to make choosing cosmetics more “‘intuitive and truly personalized.‘”
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