An absolutely adorable short titled, “When ‘Toy Story’ met Search Stories” by a Google partnership with Pixar’s Toy Story 3 by BBH. Buzz Lightyear googles “to infinity and beyond” and learns the true reality in the form of search engine results page. Toy Story 3 in theaters this Friday.

via Less, But Better

After publishing with a blackletter logo since 2007, Fashionista decided it was time to reconside and redesign its stoic face as well as swap its back-end CMS from Movable Type to Wordpress.

The old logo was this oversized, domineering, gothic lettering thing that said “spiky, aggressive, old-school news brand.” That’s not what Fashionista is. The editors of Fashionista are excellent journalists who will be critical when it’s called for, but they’re also unashamedly fashion lovers. They might poke fun from time to time, but they’re not spiky or unnecessarily aggressive. And they’re also inherently new-generation when it comes to how they go about their business — they use a blog platform, Flip cameras, smartphones and various social media to deliver their content and engage their audience — so unless we were being very ironic with the gothic, old-school newspaper font thing it just wasn’t really appropriate. I’m also a big believer that the logo and furniture on the site should be a little subservient to the content — it’s the content that engages and the content travels well beyond the site too — so we also needed something a little less imposing.
— Jonah Bloom, CEO/Editor-in-Chief, Breaking Media

More treatments of the new logo at Brand New.

This appeared in my junk box over the weekend, and the minimalist, yet romantic typeface intrigued me enough to take a second glance.  It looks like Anthropologie has created a website, The Anthropologist, that celebrates their vision of the namesake. Here’s a brief description:

“The Anthropologist an online space for inspiring works and inspiring individuals. It is a testament to the idea that revealing the passions of one person can result in the progress of many.”

I’m very curious with what this special project could culminate into. Perhaps a social platform where creative types can upload work and socialize? There are a couple characters described on the page.

Anthropology appeals to the free-spirited type of girl, who’s not afraid of fine, tailored, and whimsical things. Unlike its sister company, Urban Outfitters which is oozing with sexy Lower East Side girls recently, the Anthropologie girl is a bit grown up,  and has nothing to prove, but to be herself. Where would an Anthropologie girl hang out? Cobble Hill or Park Slope in Brooklyn comes to mind.

It’s interesting to see  a luxury cosmetic company finally break into a more tech-savvy audience and create a digital strategy behind the brand. This might be a reaction to the efforts of the self-made make-up artist, Lauren Luke, who has Youtube channel of online make-up tutorials with an average of 56 million viewers and 260,000 subscribers.

In early 2009–with the IP expertise of Anomaly–Sephora partnered with Luke to create By Lauren Luke, a proprietary signature line of cosmetics. Since the launch, she has become an online sensation with loyal fans and shoppers. Luke doesn’t offer marketed luxury cosmetics, but she does offer candid makeup advice from all the natural skill or imperfections of a real woman.

Lancôme has recently launched a mobile application for the iPhone, The Declaring Indigo collection with a tribute to its Parisian-style heritage. It is the first of its kind among global cosmetic companies where Lancôme hopes to make choosing cosmetics more “‘intuitive and truly personalized.‘”

According to Marketing Magazine, the app will enable users to create custom looks on their phone by choosing different colors and combination. Once created, these new looks can be saved for your next visit to the makeup counter. To further its interactive strategy, Lancôme also launched its own beauty blog devoted to make-up tips from Lancôme makeup professionals as well as access to artists, backstage photos and videos, and video make-up how-to’s.

This post was previously published on MobileBehavior’s Next Great Thing.

Recently we discussed how the auto industry could soon implement a network technology that will improve the way we use our automobiles. Already on the market are cell phone and Wi-Fi networks that aid in a completely hands-free communication.

The automotive industry is ready for the kind of apps that have revolutionized the mobile space over the last year, according to a report released from iSuppli. The appeal for app technology while in-car makes sense. Drivers could use such offerings for navigation purposes or locating reference points, such as a dealership for repairs, while passengers can play video games or access a social network. According to Earth2Tech, a handful of automakers, like BMW, Nissan, Ford, GM, and Honda, have developed specific services using an iPhone app. WSJ calls it “the coolest way to pay” where consumers of the Mercedes Benz app use it to make a car payment, view their accounts, and find out how much they have left to pay on the car.

As smartphone app users are increasingly connected, we can also soon expect a host of other services with platforms cross-fertilizing with TV, portable music players, and gaming devices. For example, BMW recently unveiled a new app store that enables delivery of services directly to the vehicle or via a PC. At last month’s Frankfurt Motor Show in Germany, Nokia presented a smartphone integrated into the car’s dashboard computer system, and Parrot talked of plans to build an Android-based device that offers a complete implementation of smartphone features to the automobile. We are at the early stages of planning for a fully connected automobile experience and automakers cleverly innovating for the future. If watching the road ought to be the most important thing on our mind, we will see how these additions enhance or distract our driving experience.

This post was originally featured on MobileBehavior Next Great Thing.

This surfaced on the interwebs. Mick Jagger briefs Andy Warhol the latest design of Jagger’s album. The Rolling Stones letterhead and Jagger’s signature lends to the authenticity of the document. Notice the direction of the brief is closed with a “Love, Mick Jagger”.

Levi’s, a brand enriched with history from the California’s Gold Rush, is sponsoring a game centered on the fictional nephew of Levi Strauss according to Media Decoder. The treasure hunt is a part of the “Go Forth” campaign and launched this week by Wieden & Kennedy in Portland, Oregon.

The game is structured like a scavenger hunt where the $100,000 prize is “buried somewhere in America.” The clues are dictated by Grayson Ozias IV who creates online and real-world references, puzzles, tall tales, and even a quote from Walt Whitman. Details of the game can be found on Levi’s Go Forth site.

I’ve collaborated on live sponsorships and promotions by Levi’s. The concept is there, but I’m interested to see how this game unfolds in real life.

Coca-Cola asked fashion designers to redesign a limited-edition bottle in an effort to raise money following last year’s devastating earthquake in Abruzzo, Italy. Italian designers including Marni, Moschino, Ferreti, Versace, and Etro showcased their creations at a fashion show in Milan.

The colorful designs are all part of Coca Cola Light’s ‘Tribute to Fashion’ charity project in Italy.

Milan residents can buy Coke Light in these bottles now with profits funding scholarships for young women affected by the earthquake.

Here is a video of showing the new bottles in action:

Video by Francip81

Photos by Getty Images, Femme Thing, and Splash

[Via NYMag and Metro]

The fashion and art publication Visionaire has continuously used a variety of unique formats to present its content. For the 57th issue, the publication draws inspiration from the two-seater Smart Fortwo car. Visionaire 57 “2010″ will be the first plug-in electric issue in the publication’s history. As seen in the photo above, the plug is shaped like Daimler’s compact automobile. The magazine uses electricity to illuminate 365 pieces of art displayed in the form of a daily calendar.

Visionaire 57 was assembled by 52 renowned guest curators and culture icons, including artist John Baldessari, museum curator Klaus Biesenbach (MoMA), fashion designers Raf Simons and Marc Jacobs, and the architect Zaha Hadid. Natalie Portman and Tilda Swinton also contributed to the publication. Visionaire began in 1991 and now publishes three times a year, each issue with a drastically different format for delivering avant-garde and cutting edge artistic presentations. Visionaire 2010 is limited-edition with only 4,000 copies and will be available for $295 in October.

[Via Design Crave and Auto Blog Green]