Archived entries for brand strategy

How Mobile Apps Are Pushing Forward A Car 2.0

How Smartphone Apps Are Pushing Forward A Car 2.0

Recently we discussed how the auto industry could soon implement a network technology that will improve the way we use our automobiles. Already on the market are cell phone and Wi-Fi networks that aid in a completely hands-free communication.

The automotive industry is ready for the kind of apps that have revolutionized the mobile space over the last year, according to a report released from iSuppli. The appeal for app technology while in-car makes sense. Continue reading…

Mick Jagger Wrote A Creative Brief

jagger to warhol

This surfaced on the interwebs. Mick Jagger briefs Andy Warhol the latest design of Jagger’s album. The Rolling Stones letterhead and Jagger’s signature lends to the authenticity of the document. Notice the direction of the brief is closed with a “Love, Mick Jagger”.

Levi’s Interactive Treasure Hunt

Levi's Go Forth Game

Levi’s, a brand enriched with history from the California’s Gold Rush, is sponsoring a game centered on the fictional nephew of Levi Strauss according to Media Decoder. The treasure hunt is a part of the “Go Forth” campaign and launched this week by Wieden & Kennedy in Portland, Oregon. Continue reading…

Italy’s Limited Edition Coca-Cola Light

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coca-cola-moschino-500x363

Coca-Cola asked fashion designers to redesign a limited-edition bottle in an effort to raise money following last year’s devastating earthquake in Abruzzo, Italy. Italian designers including Marni, Moschino, Ferreti, Versace, and Etro showcased their creations at a fashion show in Milan. Continue reading…

Visionaire 57: A Plug-In, Electric Magazine

This post was originally published on PSFK.com

visionaire-2010-smart-plug-in

The fashion and art publication Visionaire has continuously used a variety of unique formats to present its content. For the 57th issue, the publication draws inspiration from the two-seater Smart Fortwo car. Visionaire 57 “2010″ will be the first plug-in electric issue in the publication’s history. As seen in the photo above, the plug is shaped like Daimler’s compact automobile. Continue reading…



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