MOMOKO MASHUPS

A Revolution in The Process

The State of The Internet by JESS3

An insightful film comparing social media and internet activity around the world. Social media activity has proliferated with 126 million blogs on the web. Facebook has 350 million users and logs in at 260 billion page views per month. Plus, there are 84% more women than men on social networks. The best part (at 2:51) shows the Launch Dates of Social Media Networks, showing an evolution of what we’ve adopted (and abandoned) from 1995 to 2010.

With the recent news that Facebook has overtaken Google as the entry point to the web, there is no doubt that Facebook is a valuable platform to reach billions of people and future customers. Product searches are great, but often leads to Google generated web ads.

Today people experience brands in multiple ways, including built networks that allow for a closer interaction with the brand. It’s how users are trusting peer to peer recommendations or an active brand profile as opposed to a one-click search that is important. The marketing needs to be brand led, and have the capacity to take on different forms in order for the brand to be best brought to life.

[via Paul Worthington]

Quoi de Neuf? Twitter in France

Twitter’s translation project has been making its way to Europe. Earlier this month it launched in Spain, and today it officially launched in France with a blog and a post penned in French.  Continue reading…

By Lauren Luke: Self-Made Digital Strategy

It’s interesting to see  a luxury cosmetic company finally break into a more tech-savvy audience and create a digital strategy behind the brand. This might be a reaction to the efforts of the self-made make-up artist, Lauren Luke, who has Youtube channel of online make-up tutorials with an average of 56 million viewers and 260,000 subscribers. Continue reading…

For The Fashionably Clueless

I was having a conversation with a digital strategist at one of the most awesome digital agencies in New York about interactive fashion communities and websites and StyleCaster came to mind.  I have been an active user on Style.com for nearly a decade. Creating a mock website on CSS/HTML sealed the deal with my intimate relationship with the very first fashion 1.0 site. Then came The Fashion Spot, a.k.a. TFS where I would gather over fashion tips and interact with fellow users. No other fashion magazine site or blog has been able to personalize these features.

So what is StyleCaster? Their mantra is “personal style experience uniquely tailored to your fashion DNA”. They describe themselves as the Web’s first truly personalized, integrated fashion channel, where you receive all news on fashion, beauty, breaking news, celebrity, shopping, and community just for you. It’s really an innovative way to receive news about fashion and join an interactive fashion community, aside from blogs and magazine websites. It’s the first venture into fashion web 3.0.

Continue reading…

Jil Sander-Glo: Designs at Uniqlo

Since living in Tokyo for two years and now in NYC, I have become a  huge fan of Uniqlo. Minimalist designs meet fun colors and any urban wallet can afford. Now the queen of minimalism has signed on to become head of design at the Japanese megachain. “Some of you [have known] me since I have been engaged in fashion but I’m not interested in the past. Let us talk today about the future,” Jil Sander, clad in a black knee-length coat, said. “I’m here in Tokyo for something completely different. The challenge for me is to establish a premium quality in a democratically-priced range.” Taken from Spring 2005 Jil Sander, could we be seeing more of this?  We’ll have to find out.