An insightful film comparing social media and internet activity around the world. Social media activity has proliferated with 126 million blogs on the web. Facebook has 350 million users and logs in at 260 billion page views per month. Plus, there are 84% more women than men on social networks. The best part (at 2:51) shows the Launch Dates of Social Media Networks, showing an evolution of what we’ve adopted (and abandoned) from 1995 to 2010.
With the recent news that Facebook has overtaken Google as the entry point to the web, there is no doubt that Facebook is a valuable platform to reach billions of people and future customers. Product searches are great, but often leads to Google generated web ads.
Today people experience brands in multiple ways, including built networks that allow for a closer interaction with the brand. It’s how users are trusting peer to peer recommendations or an active brand profile as opposed to a one-click search that is important. The marketing needs to be brand led, and have the capacity to take on different forms in order for the brand to be best brought to life.
[via Paul Worthington]