Levi’s, a brand enriched with history from the California’s Gold Rush, is sponsoring a game centered on the fictional nephew of Levi Strauss according to Media Decoder. The treasure hunt is a part of the “Go Forth” campaign and launched this week by Wieden & Kennedy in Portland, Oregon. Continue reading…
In a move that aims to enhance the storytelling experience, HBO has unveiled a four-panel video installation called the HBO Cube of the HBO Imagine campaign. Located in the Meatpacking District in New York City, the Cube is a unique new installation that offers four different perspectives on the same scene simultaneously. In telling the same story on four distinct points of view, each side of the cube stands alone as an engaging film, and as a piece of a larger puzzle. As viewers move around the cube, they watch the story unfold from different perspectives, forming different perceptions, and often misperceptions, of the characters and plot.
“There is always a twist and turn on things. Instead of creating a linear 30-second piece, the story is told at four different angles and you can see how parts of the plot can be hidden. But as you walk around the cube you will see that each shot of the cube is part of a much bigger story. ” said Greg Hahn, Executive Creative Director at BBDO.
The sight of teachers confiscating electronic games from their students is about to become old school. Nintendo has announced a classroom version of the popular Nintendo DS Lite hand held machine.
Starting February 2010, the company plans to supply schools with an assortment of Nintendo DS Lites, PC’s with Wi-Fi connectivity, and special educational software developed with Sharp. The idea behind this is to enable students to work on assignments in class, and send their work on the DS Lites to the teacher’s console. When ready, the completed work can be sent back the same way which neatly reduces paperwork. All information is transmitted wireless.
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