Lancôme has recently launched a mobile application for the iPhone, The Declaring Indigo collection with a tribute to its Parisian-style heritage. It is the first of its kind among global cosmetic companies where Lancôme hopes to make choosing cosmetics more “‘intuitive and truly personalized.‘”

According to Marketing Magazine, the app will enable users to create custom looks on their phone by choosing different colors and combination. Once created, these new looks can be saved for your next visit to the makeup counter. To further its interactive strategy, Lancôme also launched its own beauty blog devoted to make-up tips from Lancôme makeup professionals as well as access to artists, backstage photos and videos, and video make-up how-to’s.

This post was previously published on MobileBehavior’s Next Great Thing.

New York now probably has the grandest Wi-Fi hotspot in the country. Yesterday, the New York Public Library opened its elegant Edna Barnes Salomon Room in the Stephen A. Schwarzman Building as a reading room specifically for online users. In recent years, the room has been used mostly for special exhibitions and rental space for private engagements.

Built in 1911, the Schwarzman Building houses the library’s research collection. The Beaux-Arts room is decorated in the classical style with 4,500 square foot of rectangular space and boasts dark maple wood floors. It has seating for 128 people on brown leather chairs and custom-made black walnut tables, according to the library.

You can bring your own laptop or borrow one for free starting July 28.

This augments the Library Renaissance trend by offering technology and connectivity in a historical space during times of need.

[via LA Times]