Android marketplace has 38,000 apps and going strong.

I wish it was an animation, and have the Android-bot move to One Touch by LCD Soundsystem.

The concept of ‘now’ is ever-more transient in our forms of communication and the things we can get at our very fingertips.

‘Cartographies of Time: A History of the Timeline’

These comparative time scales were created by the Long Now Foundation in 1999. The foundation was started in 1996 to “provide counterpoint to today’s ‘faster/cheaper’ mind set” and “creatively foster responsibility in the framework of the next 10,000 years” by stretching out the length of time people consider to be “now.”

via feltron

get ready to drool, these bicycles are beautiful! 

Polaroid-style wrap scarves by Philippe Roucou

via

hello, spring.

hasselblad visits the cherry tree forest.

and I anxiously wait for the trees to bloom at Brooklyn Botanical Garden.

via

This is the campaign intentionally created to debunk traditional mass advertising messages. Were Wieden +Kennedy and Sergio Zyman’s thinking ahead of the time back in 1993?

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.”

OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group’s existing disillusionment and disaffection with standard advertising campaigns; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it. 

OK Soda is the real deal. Check it here.

Knowing the culture of your consumers is key to branding. I wonder how it would behave in today’s mid to post-recession markets and if they were tested in major cities, rather than the southwest to mid-western regions in the US that were originally chosen in the campaign?

via nedhepburn

navigating through LA is all about knowing the best detours. avoid the freeways when you can. my guess is it was taken while driving on broadway from downtown to k-town to melrose. seeing the sunset, this is the route i’d take from MOCA to the westside. it’s not as overwhelming as manhattan, which is why i find it nostalgic.

i’m still undecided about going to coachella.

via nedhepburn

just like the old milk cartons in school, well almost.

via vlnt

For typography lovers

via

“hello mommy.”