MOMOKO MASHUPS

DVF Debuts Google Project Glass On The Runway

Fashion’s heavyweight, Diane von Furstenberg and Google may be one of the most interesting matches this season. At this year’s New York Fashion Week Spring/Summer 2013, Google teamed up with the celebrated fashion designer to showcase Google’s Project Glasses.

The eyewear worn by some of DVF’s models are actual prototypes and were shown in various colors that matched the silhouettes, sculpted ruffles, polka dots, and color-blocking of each ensemble. Backstage the designer was wearing pair of glasses herself as she ushered the models onto the runway. The glasses have a built-in camera on the right-side of the eye that will record the entire show.

It’s apparent that Google is taking steps toward branding its geeky gadget as a must-have wearable high fashion accessory, especially with one of fashion’s biggest influencers. Sergey Brin, co-founder of Google, says:

“We were at a conference together and we were testing out a prototype,” Brin said of the collaboration. “I talked about it to her and she [Diane von Furstenberg] loved it. We thought about it. It’s really a perfect combination. What we really have been going for is style and comfort, and I can’t really think of a brand that signifies that better than Diane’s.” 

Project Glass’s appearance at Fashion Week is its first officially endorsed appearance after its concept reveal early this year. Sergey Brin adds,

“It’s been under development for over two years now, and the goal is to really connect you to digital life without really taking you away from real life,” Brin said. It looked like he was wearing a pair of sporty blue-and-gray sunglasses without the lenses. “You can [record] video, still [images], get text messages — reply to them and things like that,” Brin said. “We have hundreds of ideas, we just only have so much time to implement them now.”

The device will likely include navigation functionality and photo capabilities. It is slated to sell at less than $1,500 when it hits the market in 2013.

The footage recorded on the runway will be featured in a short film called, “DVF Through Glass,” and also gives viewers a behind-the-scenes look into DVF’s creative process in bringing her collections to life. The film will be released on September 13 on the designer’s Google+ page and YouTube channel.

Italy’s Limited Edition Coca-Cola Light

Coca-Cola asked fashion designers to redesign a limited-edition bottle in an effort to raise money following last year’s devastating earthquake in Abruzzo, Italy. Italian designers including Marni, Moschino, Ferreti, Versace, and Etro showcased their creations at a fashion show in Milan. Continue reading…

HBO Imagine’s A Video Cube Installation

In a move that aims to enhance the storytelling experience, HBO has unveiled a four-panel video installation called the HBO Cube of the HBO Imagine campaign. Located in the Meatpacking District in New York City, the Cube is a unique new installation that offers four different perspectives on the same scene simultaneously. In telling the same story on four distinct points of view, each side of the cube stands alone as an engaging film, and as a piece of a larger puzzle. As viewers move around the cube, they watch the story unfold from different perspectives, forming different perceptions, and often misperceptions, of the characters and plot.

“There is always a twist and turn on things. Instead of creating a linear 30-second piece, the story is told at four different angles and you can see how parts of the plot can be hidden. But as you walk around the cube you will see that each shot of the cube is part of a much bigger story. ” said Greg Hahn, Executive Creative Director at BBDO.

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Muji Manufactured By Thonet

Thonet, the oldest furniture brand in the world and the German manufacturer of high-quality furnishings, is producing a simplified form of bentwood and tubular steel furniture for the Japanese retail chain Muji. The products are manufactured entirely at Thonet’s headquarters in Frankenberg, Germany to the company’s customary high quality standards.

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Nintendo DS Lite Offered in Classrooms in Japan

The sight of teachers confiscating electronic games from their students is about to become old school. Nintendo has announced a classroom version of the popular Nintendo DS Lite hand held machine.

Starting February 2010, the company plans to supply schools with an assortment of Nintendo DS Lites, PC’s with Wi-Fi connectivity, and special educational software developed with Sharp. The idea behind this is to enable students to work on assignments in class, and send their work on the DS Lites to the teacher’s console. When ready, the completed work can be sent back the same way which neatly reduces paperwork. All information is transmitted wireless.

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