Lancôme has recently launched a mobile application for the iPhone, The Declaring Indigo collection with a tribute to its Parisian-style heritage. It is the first of its kind among global cosmetic companies where Lancôme hopes to make choosing cosmetics more “‘intuitive and truly personalized.‘”
I was having a conversation with a digital strategist at one of the most awesome digital agencies in New York about interactive fashion communities and websites and StyleCaster came to mind. I have been an active user on Style.com for nearly a decade. Creating a mock website on CSS/HTML sealed the deal with my intimate relationship with the very first fashion 1.0 site. Then came The Fashion Spot, a.k.a. TFS where I would gather over fashion tips and interact with fellow users. No other fashion magazine site or blog has been able to personalize these features.
So what is StyleCaster? Their mantra is “personal style experience uniquely tailored to your fashion DNA”. They describe themselves as the Web’s first truly personalized, integrated fashion channel, where you receive all news on fashion, beauty, breaking news, celebrity, shopping, and community just for you. It’s really an innovative way to receive news about fashion and join an interactive fashion community, aside from blogs and magazine websites. It’s the first venture into fashion web 3.0.
After eight grand collections designed at her namesake boutique on Brooklyn’s Atlantic Avenue, Sir designer Joanna Baum has opened her third shop in New York. Sir is located in the heart of Williamsburg at 129 Bedford Avenue and is the designer’s latest exciting venture.
With Kirsten Dunst, Kate Hudson, Kiera Knightley, and Michelle Williams as regular clientele of Sir, the opening of a Williamsburg boutique near Bedford Avenue promises to enhance the cool. Since the beginning, Sir had gained a glamorous following through word of mouth and a simple retail model alone.
Ralph Lauren’s lavish new three-level hôtel particulier on Avenue Montaigne is so Parisian chic it is easy to forget the American brand’s casual heritage. With almost 6,500 square feet, this is the largest Ralph Lauren store in the world devoted exclusively to women’s wear and the first opening in Paris since Ralph Lauren set up shop on the Place de la Madeleine in 1986.
“Paris has long inspired me for its timeless beauty and rich history. Avenue Montaigne is one of the world’s great shopping streets and the perfect location to showcase our women’s collection,” says Ralph Lauren. The mannequin in the window dressed in sleek black leggings, a soigné blanket plaid blouson and beret pierced with a dramatically long feather are trademark pieces of the store.
The 18th-century building was once the home and atelier of the 1920s couturier Madeleine Vionnet. The design team worked extensively with local artisans for the French limestone floor studded with cabochons, molded plaster detailing, and a sweeping staircase. Original art and crystal chandeliers greet you at the entrance and reinforce the Parisian home feeling.
From the owners of Circa Now comes contemporary fashion boutique, Court. Catering to the fun, smart, bold downtown girl and the guy she hangs out with, they are sophisticated and into fashion yet approach it with a sense of humor. Each season Court features a rotating cast of men’s and women’s designers curated with the vintage pieces that inspired the current collections. Favorite designers for the current collection include Grey Ant, Kerrigan, Judi Rosen, BiJules, Bliss Lau, Tashkent, Alice McCall, Society for Rational Dress, Anzevino & Florence, Mellisa Joy, Kova &T, Off Bowery, Dunderdon and Pointer, Mink Pink and LIPS Jeans.
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