MOMOKO MASHUPS » runway http://momokomashups.com This is the site of strategist & author Janice Momoko Chow. A blog about ideas and inspiration for tomorrow. Daily musings are served fresh from New York City and Tokyo. Mon, 14 Jun 2010 21:36:42 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Italy’s Limited Edition Coca-Cola Light http://momokomashups.com/brand-strategy/milans-limited-edition-coca-cola-light/ http://momokomashups.com/brand-strategy/milans-limited-edition-coca-cola-light/#comments Fri, 25 Sep 2009 21:54:04 +0000 Janice Momoko Chow http://momokomashups.com/?p=477 coca-cola-fendi-500x363

coca-cola-blumarine-500x3631

coca-cola-moschino-500x363

Coca-Cola asked fashion designers to redesign a limited-edition bottle in an effort to raise money following last year’s devastating earthquake in Abruzzo, Italy. Italian designers including Marni, Moschino, Ferreti, Versace, and Etro showcased their creations at a fashion show in Milan.

colafashion


The colorful designs are all part of Coca Cola Light’s ‘Tribute to Fashion’ charity project in Italy.

Milan residents can buy Coke Light in these bottles now with profits funding scholarships for young women affected by the earthquake.

Here is a video of showing the new bottles in action:

Video by Francip81

Photos by Getty Images, Femme Thing, and Splash

[Via NYMag and Metro]

]]> http://momokomashups.com/brand-strategy/milans-limited-edition-coca-cola-light/feed/ 0 Jil Sander-Glo: Designs at Uniqlo http://momokomashups.com/designer-collaborations/jil-sander-glo-design-news-at-uniqlo/ http://momokomashups.com/designer-collaborations/jil-sander-glo-design-news-at-uniqlo/#comments Sat, 21 Mar 2009 03:27:07 +0000 Janice Momoko Chow http://momokomashups.wordpress.com/?p=211 Since living in Tokyo for two years and now in NYC, I have become a  huge fan of Uniqlo. Minimalist designs meet fun colors and any urban wallet can afford. Now the queen of minimalism has signed on to become head of design at the Japanese megachain. “Some of you [have known] me since I have been engaged in fashion but I’m not interested in the past. Let us talk today about the future,” Jil Sander, clad in a black knee-length coat, said. “I’m here in Tokyo for something completely different. The challenge for me is to establish a premium quality in a democratically-priced range.” Taken from Spring 2005 Jil Sander, could we be seeing more of this?  We’ll have to find out.

]]> http://momokomashups.com/designer-collaborations/jil-sander-glo-design-news-at-uniqlo/feed/ 0 Hearts of Jolly for Topshop Unique http://momokomashups.com/runway/hearts-of-jolly-for-topshop-unique/ http://momokomashups.com/runway/hearts-of-jolly-for-topshop-unique/#comments Mon, 15 Sep 2008 12:08:03 +0000 Janice Momoko Chow http://momokomashups.wordpress.com/?p=134

LONDON FASHION WEEK

My eyes glazed over for minute when I saw the Topshop Unique Spring 2009 collection which debuted just moments ago. Fortunately for the ones who didn’t enjoy the looks from the girlfriends of Depeche Mode, Bananarama, and other synth pop duos of 1982, today we saw a glimpse of just that. Girls in giant bow-tied headwraps, the stonewashed denim, and all the kitschy fifties influences that fueled a particular point in new wave history of London music and fashion. The heart prints, jumpsuits, parachute silk batwing tops, and trenches of all lengths were reworkings of new wave tailoring. With an infectious palette of the flavors of gelato, the bouncy jolly pieces hit several high notes in Brit high-fashion. Headed by Karen Bonser, the Topshop team has indeed ensured a successful outcome of eighties goodness. This array of giddy and playful pieces was the perfect order for the Topshop girl.

]]> http://momokomashups.com/runway/hearts-of-jolly-for-topshop-unique/feed/ 1