This appeared in my junk box over the weekend, and the minimalist, yet romantic typeface intrigued me enough to take a second glance.  It looks like Anthropologie has created a website, The Anthropologist, that celebrates their vision of the namesake. Here’s a brief description:

“The Anthropologist an online space for inspiring works and inspiring individuals. It is a testament to the idea that revealing the passions of one person can result in the progress of many.”

I’m very curious with what this special project could culminate into. Perhaps a social platform where creative types can upload work and socialize? There are a couple characters described on the page.

Anthropology appeals to the free-spirited type of girl, who’s not afraid of fine, tailored, and whimsical things. Unlike its sister company, Urban Outfitters which is oozing with sexy Lower East Side girls recently, the Anthropologie girl is a bit grown up,  and has nothing to prove, but to be herself. Where would an Anthropologie girl hang out? Cobble Hill or Park Slope in Brooklyn comes to mind.

Levi’s, a brand enriched with history from the California’s Gold Rush, is sponsoring a game centered on the fictional nephew of Levi Strauss according to Media Decoder. The treasure hunt is a part of the “Go Forth” campaign and launched this week by Wieden & Kennedy in Portland, Oregon.

The game is structured like a scavenger hunt where the $100,000 prize is “buried somewhere in America.” The clues are dictated by Grayson Ozias IV who creates online and real-world references, puzzles, tall tales, and even a quote from Walt Whitman. Details of the game can be found on Levi’s Go Forth site.

I’ve collaborated on live sponsorships and promotions by Levi’s. The concept is there, but I’m interested to see how this game unfolds in real life.

Trendsmap is a new service that features real-time mapping of Twitter trends across the world. Trend topics are the most popular keywords on Twitter and are marked with a hashtag. Users can scan trend topics across areas and see what people are talking about in a specific geographic location.

Created by Retail Me Not, Trendsmap incorporates the power of Twitter, Google Maps, and What The Trend. Clicking on any of the trends brings up information on the volume of tweets for the word, a description of the trend, a list of users, and relevant links.

I’m seeing trend topics like lobster in Nova Scotia, Kennedy in Boston, freezing in Colorado, tablet in San Francisco, Britney Spears in Los Angeles, Yankees and NYC in New York, and a nationwide of good mornings.

Mashable points to a screencast explaining its features:

[via Mashable]

Related Topics

• Google Maps Typography
• Visually Mapping Web Trends