In a move that aims to enhance the storytelling experience, HBO has unveiled a four-panel video installation called the HBO Cube of the HBO Imagine campaign. Located in the Meatpacking District in New York City, the Cube is a unique new installation that offers four different perspectives on the same scene simultaneously. In telling the same story on four distinct points of view, each side of the cube stands alone as an engaging film, and as a piece of a larger puzzle. As viewers move around the cube, they watch the story unfold from different perspectives, forming different perceptions, and often misperceptions, of the characters and plot.
“There is always a twist and turn on things. Instead of creating a linear 30-second piece, the story is told at four different angles and you can see how parts of the plot can be hidden. But as you walk around the cube you will see that each shot of the cube is part of a much bigger story. ” said Greg Hahn, Executive Creative Director at BBDO.