Coca-Cola asked fashion designers to redesign a limited-edition bottle in an effort to raise money following last year’s devastating earthquake in Abruzzo, Italy. Italian designers including Marni, Moschino, Ferreti, Versace, and Etro showcased their creations at a fashion show in Milan.

The colorful designs are all part of Coca Cola Light’s ‘Tribute to Fashion’ charity project in Italy.

Milan residents can buy Coke Light in these bottles now with profits funding scholarships for young women affected by the earthquake.

Here is a video of showing the new bottles in action:

Video by Francip81

Photos by Getty Images, Femme Thing, and Splash

[Via NYMag and Metro]

The fashion and art publication Visionaire has continuously used a variety of unique formats to present its content. For the 57th issue, the publication draws inspiration from the two-seater Smart Fortwo car. Visionaire 57 “2010″ will be the first plug-in electric issue in the publication’s history. As seen in the photo above, the plug is shaped like Daimler’s compact automobile. The magazine uses electricity to illuminate 365 pieces of art displayed in the form of a daily calendar.

Visionaire 57 was assembled by 52 renowned guest curators and culture icons, including artist John Baldessari, museum curator Klaus Biesenbach (MoMA), fashion designers Raf Simons and Marc Jacobs, and the architect Zaha Hadid. Natalie Portman and Tilda Swinton also contributed to the publication. Visionaire began in 1991 and now publishes three times a year, each issue with a drastically different format for delivering avant-garde and cutting edge artistic presentations. Visionaire 2010 is limited-edition with only 4,000 copies and will be available for $295 in October.

[Via Design Crave and Auto Blog Green]