This post was originally published on PSFK.com
The fashion and art publication Visionaire has continuously used a variety of unique formats to present its content. For the 57th issue, the publication draws inspiration from the two-seater Smart Fortwo car. Visionaire 57 “2010″ will be the first plug-in electric issue in the publication’s history. As seen in the photo above, the plug is shaped like Daimler’s compact automobile. Continue reading…
This article originally appeared on PSFK.com.
New York now probably has the grandest Wi-Fi hotspot in the country. Yesterday, the New York Public Library opened its elegant Edna Barnes Salomon Room in the Stephen A. Schwarzman Building as a reading room specifically for online users. In recent years, the room has been used mostly for special exhibitions and rental space for private engagements.
Built in 1911, the Schwarzman Building houses the library’s research collection. The Beaux-Arts room is decorated in the classical style with 4,500 square foot of rectangular space and boasts dark maple wood floors. It has seating for 128 people on brown leather chairs and custom-made black walnut tables, according to the library.
It seems like Nike doesn’t want anyone to know it is going green. The sole of Nike’s new Air Jordan XX3 is made of ground-up pieces of old Nike sneakers. You would think it’s more cost-efficient, right? Not at all. The suggested retail price of the Nike Air Jordan XX3 ranges from $180 to $230. Even though its eco-friendly shoes are cheaper to make, the company perceives its consumers are more interested in design and performance than sustainability. This strategy can make or break the brand, especially among its urban and socially responsible consumers.
Nike knows going green has various advantages. Surely there are environmental benefits, but going green offers a more cost effective approach in manufacturing of top performance athletic sneakers. It expects to reduce the amount of material it wastes by 17% over the next decade. While companies like Seventh Generation and American Apparel pride themselves over innovation in the eco-conscious changes they are making, Nike is down playing sustainability initiatives. In its latest digital campaign called Nike +/Running, sensors track physical data, find useful tools to train for the marathon, and connect with others in a friend or foe user experience. Nike is all about innovation and hip athletic gear. How is sustainability relevant to the brand? The brand has always been about winning.
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