An absolutely adorable short titled, “When ‘Toy Story’ met Search Stories” by a Google partnership with Pixar’s Toy Story 3 by BBH. Buzz Lightyear googles “to infinity and beyond” and learns the true reality in the form of search engine results page. Toy Story 3 in theaters this Friday.
An insightful film comparing social media and internet activity around the world. Social media activity has proliferated with 126 million blogs on the web. Facebook has 350 million users and logs in at 260 billion page views per month. Plus, there are 84% more women than men on social networks. The best part (at 2:51) shows the Launch Dates of Social Media Networks, showing an evolution of what we’ve adopted (and abandoned) from 1995 to 2010.
Today people experience brands in multiple ways, including built networks that allow for a closer interaction with the brand. It’s how users are trusting peer to peer recommendations or an active brand profile as opposed to a one-click search that is important. The marketing needs to be brand led, and have the capacity to take on different forms in order for the brand to be best brought to life.
Mesmerized by the frequency and pulse of readers on the web and on mobile, I found this to be an interesting concept. View the video and knock yourself out.
Twitter’s translation project has been making its way to Europe. Earlier this month it launched in Spain, and today it officially launched in France with a blog and a post penned in French. Continue reading…
This appeared in my junk box over the weekend, and the minimalist, yet romantic typeface intrigued me enough to take a second glance. It looks like Anthropologie has created a website, The Anthropologist, that celebrates their vision of the namesake. Here’s a brief description:
“The Anthropologist an online space for inspiring works and inspiring individuals. It is a testament to the idea that revealing the passions of one person can result in the progress of many.”
I’m very curious with what this special project could culminate into. Perhaps a social platform where creative types can upload work and socialize? There are a couple characters described on the page. Continue reading…
This is the site of strategist & author Janice Momoko Chow. A blog about ideas and inspiration for tomorrow. Daily musings are served fresh from New York City and Tokyo.